Freelance Proposal Generator
Your details
Your details save automatically in your browser.
Prepared for
Proposal details
Project summary
Our approach
Deliverables
Timeline overview
Investment (pricing)
Payment terms
Next steps
Terms and conditions (optional)
A strong proposal wins more work. Fill in your details, write a project summary, list your deliverables and pricing, and watch a professional document build in real time. When it looks right, open the print dialog to save it as a PDF or send it to a printer. Your personal details save automatically so you never retype them.
How to use this tool
- 1Fill in your name, title, email, and phone in 'Your details'. Upload a logo if you have one. Your details save automatically and reload next time.
- 2Fill in the client name, company, and email in 'Prepared for'.
- 3Set the project title, proposal date, and an optional validity date. Choose your currency.
- 4Write a Project Summary - 2 to 4 sentences describing the problem, your solution, and why you are the right person.
- 5Add deliverables with a timeline column (e.g. 'Week 2'), then describe your overall timeline and approach.
- 6Add your pricing rows, payment terms, and next steps. Click 'Download / Print PDF' to open the print dialog and save as PDF.
Example
Freelancer: Alex Kim, UX Designer. Client: GreenLeaf Tea. Project: Website Redesign. Deliverables: User research (Week 1-2), Wireframes (Week 3), Visual design (Weeks 4-5), Handoff assets (Week 6). Pricing: Discovery and research 1,200; Design and wireframes 2,800; Revisions 600. Total: 4,600. Payment: 50% on acceptance, 50% on final delivery.
Freelancer: Sarah Reeves, Brand Strategist. Client: Nova Health. Project: Brand Audit and Positioning. Deliverables: Competitor analysis (Week 1), Brand audit report (Week 2), Positioning workshop (Week 3), Final recommendations (Week 4). Pricing: Full project fee 3,500. Valid 30 days. Payment: full invoice on project start.
Common use cases
- Freelance designers and developers pitching a new project to a prospective client
- Consultants presenting a scoped engagement with clear deliverables and a fixed fee
- Agencies responding to a client brief with a formal written proposal
- Copywriters and marketers quoting for a retainer with a structured scope of work
- Any solo professional who wants to look bigger and more organised than a simple email quote
Common mistakes
- Writing too much about yourself instead of focusing on the client's problem - the first paragraph should show you understand their situation, not list your credentials.
- Leaving out a validity date - without one you are committed to the price indefinitely even if costs change.
- Vague deliverable descriptions - 'website' is not a deliverable; '5-page responsive website with CMS' is.
- Not stating what is excluded - scope creep starts when the client assumes something is included and you assume it is not.
- Submitting the proposal without a clear next step - tell the client exactly what to do to accept it.
Frequently asked questions
What is the difference between a proposal and a quote?
A quote focuses on price - it lists services and amounts. A proposal is a persuasion document that also explains the approach, why you are the right choice, and what the client will receive. A proposal is typically used for larger or more complex engagements where the client needs to understand and approve the scope before committing, not just the price.
Should I include terms and conditions in a proposal?
Brief terms help set expectations - things like revision rounds, IP ownership, cancellation, and confidentiality. For large projects, a separate contract is better practice. For smaller projects, the terms section in the proposal can cover the essentials. Keep them short and plain-language.
Are my details stored on a server?
No. Everything runs entirely in your browser. Your personal details are saved in your browser's local storage so they reload next time. Nothing is sent to any server.
How do I download the proposal as a PDF?
Click 'Download / Print PDF'. Your browser will open a print dialog. Choose 'Save as PDF' as the destination to download a PDF file. Most browsers support this natively - no extra software needed.
How many pricing rows can I add?
As many as you need. Each row has a description and an amount. The total is calculated automatically. You can use rows for separate phases, rate types (day rate, fixed fee, expenses), or optional add-ons.
Can I add a logo?
Yes. Click the logo placeholder in 'Your details' and upload any image. The logo appears on the preview and the printed document. It is stored in your browser and reloaded automatically.
Related tools
Last updated